JFM: Five regional calendars across Denmark
Jysk Fynske Medier (JFM) is Denmark’s second-largest privately owned media group. Every week, their titles reach 2.9 million Danes — through 15 daily newspapers, 38 weekly papers, radio stations and a growing range of digital platforms. From Holstebro to Copenhagen, JFM is part of daily community life across the country.
With that presence comes a question worth taking seriously: can JFM become the place where local communities discover what's happening around them?
The ambition
JFM's goal is to launch five regional event calendars — one for each region they serve — distributed as widgets across 50 local newspaper titles. Not a single national calendar, but something more useful: a Vejle calendar for Vejle readers, an Odense calendar for Odense readers.
The calendars should be largely self-running. Local clubs, sports associations, cultural venues and event organizers publish directly, and larger organizers can get their events automatically fetched. Editorial teams stay in control without taking on a new daily workload.
The approach
With Innocode Calendar, JFM gets a platform designed for exactly this kind of distributed, locally anchored setup. Organizers submit events themselves, or content is imported automatically from their own websites or Facebook Events.
Individual widgets for each title shows the local events, giving readers an overview of what's happening in their area. Then the user can easily access the content of the whole region, to find events worth taking a trip.
Moderation, rights management and monetization are handled within the platform. Commercial organizers can be offered premium visibility, creating a revenue stream alongside the editorial value.
Looking ahead
The ambition is straightforward: to make JFM's regional calendars genuinely useful - trusted by readers, simple for organizers, and sustainable for the newsrooms behind them.
